Northern Micro came to me looking to help drive a new campaign for their newly found partnership with Dell EMC. They needed a micro site devoted to the new campaign as well as accompanying newsletter templates to help engage their current client list.
Concepts for both where designed keeping the brands guidelines in mind to fit Dell EMC’s identity while also bringing in complementary styles from Northern Micro that would not conflict but instead compliment the styles set in the guidelines.
Once a concept was approved and the content finalized a custom Word Press them was created with newsletters to match.
The email campaign and micros site were a huge success resulting in an amazing conversion rate for Northern Micro.
