Neo Tactical is a sister company to Patch Ops and primarily sells morale patches. I was approached by Neo Tactical to create a branding and website package similar to what I did for Patch Ops.
Starting on a logo, a few concepts were presented as rough sketches. Then once we had a solid idea I went to work creating a few polished concepts in Adobe Illustrator, using a range of font selections and various colour pallets. After a few revisions we had nailed down a really strong design the fit perfectly with what the client was envisioning.
Once the logo was worked out, it was on to creating a custom Shopify theme. An initial concept was created, heavily based off of the sister sites layout. The goal here was to tie them together a bit visually, while each still retaining unique brand styles.
