Patch Ops is a US based company who specializes in designing and selling morale patches. A while back they contacted me looking for a logo design and a website to sell their products. They had a very clear vision in mind for their branding and wanted it heavily inspred by the Black Ops video game franchise.
An initial group of sketches were created. Then once one was approved, font choices and colour pallets were sourced. Once assets were collected, it was fully rendered into a vector logo using Adobe Illustrator.
Once the logo was completed an all branding approved it was time to move onto the website. Since the client wanted to sell online, Shopify was chosen for its robust e-commerce solutions. An initial concept was designed using Adobe Photoshop. Once approved a custom theme was developed and set up.
