Smart Towel 2.0

Package Design

Smart Towel is designed for a wide range of sports activities with its unique shape and our signature ‘Smart Wet/Dry (WRT) technology’; you can use the Smart Towel to clean equipment in a wide variety of situation and sports occasion.

We wanted to get a lot of information across in this design. Rather than visually show the multiple uses for the product we chose one strong image and relied on typography to relay our message. The end result was a very clean look to the new updated packaging.